Betty Crocker Cake Mix Recipe Booklet

This is a booklet with a few recipes on how to improve on boxed cake from Betty Crocker. As the Suburbs began to grow after WWII the housewives were seen as creative and inquisitive about cooking. Big companies like Betty Croker realized the potential to sell them goods and realized direct mail cook books would be read and used. This method of selling was very lucrative. The cook books were kept and used for years.

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